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Why does social media matter?

January 4, 2010

In a world that is constantly changing and upgrading social media has taken over how we communicate.  The social media revolution has granted consumers and organizations unique channels and methods of communication. Consumers  have more power in their hands and make their opinions heard more so than ever, which is why it is important for organizations to be  open to outside opinions. Organizations can use social media as a way to market their brand, keep publics up to date during times of crisis or even register complaints about said organization. More and more companies are hiring people who are active in blogging, Facebook, Twitter, etc. because those are people who are advocates to a new cause, which is social networking. Communication has changed, and now it is more open and natural because people and organizations are revealing more and more through social mediums. As the revolution barrels on, more companies are coming around to the fact that social media cannot be ignored. The conversation is going on with or without you, and  you (the company and consumer) have to be a part of it whether you agree with what is being said or not.  For consumers transparency in companies are  key in building trust and social media can help provide that transparency to publics, and help further build relationships between a company and its publics.

One Comment leave one →
  1. B.G. Smith permalink*
    January 6, 2010 12:34 am

    The real question may be: How do we distinguish between the social media-ites that matter, and those that may not? Or do all social media-ites matter for an organization?

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