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“See that wall over there? Walk that way. You’ll find the laundry detergent pretty quick.”

January 8, 2010

There are a few different types of places you can go on the Internet. Tragically, Al Gore didn’t see fit to give us road signs when he invented the Web, so it’s really up to us, the consumer, to find what we need. Sometimes, it can be a shot in the dark. Almost as hard as finding the one thing you need in Walmart. And doesn’t it always happen that you’re on the complete wrong side of the building when you ask someone for help, which ususally ends with them pointing to the far side of the store and giving you some generalized area within 20 meters of finding your item at the Holy Grail of one-stop shopping.

And it’s online, too!

Understanding how hard it is to find relevent content online caused site content editors to change the way they presented information to the surfer. From a purely textual page to graphics and pictures, the simple web page is really not so simple anymore, and it’s really easy to get lost once you make an exit from the information super highway.

One website that really does a wonderful job of guiding you through their home page is Walmart.com. It’s not too flamboyant, obsequious or gaudy, bombarding the visitor with Flash or a bunch of text. A practical list on the left-hand side of the page offers a variety of products and departments offered in the store. The online shopping experience promises to be super-easy, with the addition of in-store pick up.

On the other hand, it doesn’t appear that Walmart is very interested in hearing what the customer thinks. Anything having to do with the consumer seems to be an afterthought in a window at the very bottom of the page. I don’t know about you, but I simply don’t have time for scrolling. I gave you my 33 seconds of time, and I planned on sending a compliment to the store, but since there is no chance for feedback on the home site, well… I’ve got e-mail to check and a blog to write about it.

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