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McDonalds vs. Whole Foods

October 9, 2010

Social Media can be called the driving force in defining the current time period. Almost every company is involved somehow, whether it be having a Facebook, Twitter, or creating a corporate blog.

As I researched more into CEO and corporate blogs, I noticed some were targeted towards its employees and those in the same field/occupation, while others were helpful towards consumers as well. A good example of the difference is between McDonalds and Whole Foods Market.

McDonalds’ blog was filled with posts such as the most recent, “Should suppliers be leading the sustainability agenda?” Or “How is McDonalds preparing itself to be competitive on carbon?” These posts were clearly targeting the corporate employees and those who are invested in the company.

Whole Foods Market blog was exactly what I pictured as a corporate blog, it shared upcoming events and contests, highlighted local producers and specialty items. Posts included: The Great Kiwi Adventure, Intelligentsia Coffee, Santa Rosa Celebrates Local Producers, A Few New Fall Faves… All which were not only useful for the consumers, but also for the Whole Foods national employees. The latest blog on Whole Foods was “The Great Kiwi Adventure”, where kiwi fans can enter for a chance to win a trip for four to New Zealand, with a seven night stay in the Bay of Plenty, where the majority of New Zealand’s kiwifruit is grown. (I’m guilty of entering the contest after reading more about the beautiful country)

There’s nothing wrong with a blog which is clearly limiting its content towards just your employees, but I (obviously not being one of those corporate employees) appreciated the blogs targeted for all interested in the company, the employees, stakeholders, consumers, and the curious. It not only gets the events, new products, contests, and general information on the company out to the employees (so they can be most knowledgeable on their place of work), but this information also reaches its most important audience, the consumers and those unsure or interested in the company.

One Comment leave one →
  1. Trace Williams permalink
    October 11, 2010 2:08 pm

    I would be extremely cautious using copyrighted logos without the express written permission of the copyright holder. You are placing yourself at legal peril for doing so.

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