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Serendipitously Appearing Cups!

October 10, 2010

Chi-Town was all a-buzz Thursday as old man winter seemed to drop perfectly formed iced sculptured Stanley Cups from the sky to perfectly selected highly prominent locations throughout the city. Human curiosity was at a maximum and all potential explanations were silent. The Chicago Blackhawks are the reigning champions of the NHL and currently hold the coveted Stanley Cup. They were to begin their defense of the title that evening and this cunning work of PR not only created buzz around Chicago, but around the USA.

Word of the miraculous divine appearances spread virally throughout the sporting world and by very early in the work day, Greg Wyshynski, famed hockey fan and journalist, picked up on the story and began the quest of uncovering the mystery. The Blackhawks vehemently denied any participation in the stunt all day. Ice sculptures were phoned and no one had a clue how the cups appeared. “People were baffled as to their origins, and they started showing up before dawn,” said Wvshynski.

Now, Chi-Town is not immune or unfamiliar to ice, as they spend the better part of 6 months cocooned chillingly in its grips. But in early fall and so distinctively sculpted this PR campaign is a prime example of excellence in practice. It created not only local but national buzz and captured the attention of media and spectators everywhere. And all for a little investment in some beautifully sculpted ice. If you did not know who the Blackhawks were before Thursday or that they were to begin their defense of the cup, you did now!

It turns out that the Blackhawks lied! I know that the PR intellectuals will scream at the unethical nature of the stunt, but whatever! It was cunning, perfectly planned, well suited and economically efficient. “Just did some digging about the Ice Stanley Cups – we *did* make them. A top-secret plan by our street team to celebrate the new season,” according to the team’s twitter feed late in the day. I suppose the only thing I can say is, GENIUS!

4 Comments leave one →
  1. kellyrizzo permalink
    October 11, 2010 9:51 pm

    I’m a little curious as to how this relates to corporate/CEO blogs…I agree that it’s a very smart PR tactic but a Twitter post is hardly comparable to a blog post(s).

  2. Trace Williams permalink
    October 12, 2010 12:31 am

    Well I am not sure that it relates to blog post but it certainly relates to the assignment outlined by Dr. Smith on Thursday when he reiterated that we could utilize an example of PR in practice as long as we were able to explain how it was good or bad.

  3. kellyrizzo permalink
    October 12, 2010 1:30 am

    My understanding (as well as quite a few other people from class) was that the assignment was to find a good or bad example of a corporate or CEO blog. Dr. Smith even gave us a few example websites/blogs to visit, such as Whole Foods and Kodak.

  4. Trace Williams permalink
    October 12, 2010 1:32 am

    Well it appears you might have missed his expansion of his original directive, but none the less I pulled yet another stellar cat out of my hat to more conform to you liking!

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