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What YOU WANT is What YOU GET

November 4, 2010

Clothes, shoes, accessories and more! As I’m sure you all know by now, I LOVE clothes and shopping! I love shopping even more when I can find great pieces for a great price (I’m poor college student after all). While connecting with people via Facebook, I noticed an add for a page on the side of my screen that struck my attention. The add was for Vintage clothing, fresh new designers , and low prices! I clicked on it and it took me to a page for ModCloth. I continued on to the fantastic site (one of my faves) ModCloth.com. I was in heaven!

ModCloth was founded by high school sweethearts, Eric Koger and Susan Gregg Koger. A mere two people! They built it on a foundation of love for vintage and retro clothing. Their goal is to provide a fun and engaging shopping atmosphere for their customers. Though their excellent use of social media and customer interaction, and their clever online PR and advertising strategy they’ve managed to attract thousands of followers and new customers nation wide as well as be featured in top magazines such as Cosmopolitan and Glamour.

As I’ve already mentioned, not only do they have a Facebook page, but they also have a Twitter page, a Myspace page (if any of you even remember Myspace), a Kaboodle.com page, and a Polyvore.com page. These pages enable them to connect with customers in numerous in all different venues and in various ways. They also have contests via Twitter and Facebook where you can send in pics and people vote on your outfit and the winner gets some sort of discount or fee item. They also had a contest where you can name an accessories or clothing piece and whoever picked the best name one the item. Customers can also make comments or upload photos to their pages. They always respond back, usually even in the same day. The Facebook ads get your attention without being overwhelming or annoying. They really know their target audience and do a great job at catering to what the customer wants.

One of the ways they really cater to their audience is in a section on their website called “Be the Buyer”, where you get to get to be a “virtual fashion buyer” and actually help Modlcoth pick out which designs get creative. They are literally giving you what you want. You can also blog on their site and give them feedback or connect with others who have a love for clothes, shopping, vintage, and Mocloth. The website is easy to use and you can even download their press kit right from their site which makes it easy for magazines or other websites to do features on them which creates even more buzz and positive PR for them.

Another way they connect with customers is by sending weekly emails with new designs and accessories as well as include tips for styling and putting outfits together. The emails also let you know of any discounts or contests going on. They also promote their company by word of mouth PR by offering discounts for those who get a certain number of their friends to join the site.

With ModCloth, what you want is literally what you get. The company started by two high school sweethearts now caters to thousands of adoring customers and is known nation wide thanks to creative use of online advertising and social media. By interacting with customers through social media media sites and through their own site they get to know exactly what their customers want. By providing numerous ways for customers to make suggestions or give feedback and even pick their own designs, they make the shopping experience unique and fun. By giving customers literally what they want, they keep the customers happy and wanting more.  In turn, the satisfied customer happily spreads the word, which leads to a happy growing company.

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