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Google Blogs Right

October 11, 2011

If you ask any person in today’s society what are some of prominent issues, they would probably list two things; the economy and the environment. However, leave it to Google to combine the two issues and find something that could be a potential solution. Google has partnered with Clean Air Finance to help approximately 3,000 homeowners go solar. Needless to say, investing in a residential solar system can be pricey and difficult to find a bank to finance it. However, with Clean Air and Google teaming up, it enables homeowners to find the funding they need. In my opinion what Google has done here is started a modern day version of the 1970’s peace and love hippie movement. To me, it seems that Google has done something right by being accessible to, not only the people with the contemporary American dream of a greener lifestyle, but to everyone. Google started their blog back in May of 2004 and has since then fashioned a whole “network of company blogs” creating an atmosphere for people to blog about any and every topic imaginable. One of the most important qualities that I think Google possesses is accessibility to the public. In fact the whole vibe that the blog gives off is one of community. At the very top of the Google Blog page it says “Insights from Googlers into our products, technology, and the Google culture.” Many companies can come across as if they are talking to the public rather than working with them. However, Google has created a space for the Google bloggers to openly communicate with the community. Therefore, the Clean Air blog post by Google is effective for two reasons; it discusses an up and coming trend and it shows that they are interested in more than making a profit but are interested in actually contributing to the people. In this day there are a million different companies trying to do the same thing as the others but what Google has that outshines the rest is their ability to stick to the basics. Zig Ziglar said, “It was character that got us out of bed, commitment that moved us into action, and discipline that enabled us to follow through.” Google has and continues to posses these traits. As long as Google carries on with their peace and love feeling there is no doubt in my mind that they will always be outshining the rest.

http://googleblog.blogspot.com/2011/09/taking-in-more-sun-with-clean-power.html

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