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New “Skinny” Diet Pepsi Can A Big Fat No?

October 13, 2011

In February 2011, Diet Pepsi pulled a controversial move for New York Fashion Week. The famed diet drink introduced a new “skinny” can that is a “tall, sassier” version of the traditional can, made in “celebration of beautiful, confident women.” The company, a Fashion Week sponsor, hosted a series of events and collaborations to launch the new can, such as collaborations with Charlotte Ronson and Betsey Johnson.

Jill Beraud, chief marketing officer for Pepsi said, “Our slim, attractive new can is the perfect complement to today’s most stylish looks, and we’re excited to throw its coming-out party during the biggest celebration of innovation design in the world.”

Although Diet Pepsi saw this move as a new innovative way to incorporate their brand with the worldwide-known Fashion Week, some critics and consumers are giving the idea a big, fat, no. The company pitched that “skinny is better” which quickly offended The National Eating Disorders Association, who say Pepsi’s comments are both “thoughtless and irresponsible.”

There have been thousands of comments on the topic as it quickly spun out of control and into talk about skinny versus obesity. Consumers and the general audience in general had plenty to say about the topic and the correlated topic of obesity v. skinny.

PRO-skinny can comments:
Tornadoes28, “What’s wrong with being skinny? The name is not Diet Pepsi Anorexic. There are too many fat and obese Americans in this country. They should strive to be skinny.”

Andrew0, “Skinny cans cause fat people. However, the regular cans (short and stocky) cause obese people.”

Deborah909179, “I like the look. I seriously doubt it makes one think of body image. I like diet pepsi and the new can looks good. I hope they come out with a caffeine-free version of the can.”

NEUTRAL comments:
TiredofSilly, “Grow up. Fat or skinny. Your choice. But don’t cry about it.”
Shugga-Shugga, “Is this what America has been reduced to? Talking about a tall and skinny Pepsi can… It’s a freaking can. Get over it.”

WetWilly, “I don’t believe any amount of therapy can help these people who obsess over the shape of a soda can.”

NEGATIVE comments:
TinStars, “According to Merriam Webster, skinny is ‘lacking sufficient flesh, very thin: emaciated.’ Nobody should strive for that…”

Angelina3049589, “It’s not the skinny cans that are the problem, but their constant reminder to all women, or girls that if you are not perfect, skinny and attractive like models in magazines, you are not good enough.”

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