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Bud Light’s Facebook Paradise

October 25, 2011






Bud Light is taking over you and your buds Facebook feeds and pages. In the last Bud Light Social Media campaign you could register on Facebook for the Port Paradise 4 Contest. Bud Light would put the application on the page after registration but as you finished you could go back and realize the footprints they left on the page. So the takeover starts whenever you saw an ad for it on television, on a website, on packaging or most likely on someone else’s Facebook.

First you must like Bud Light’s Fan Page before being able to even start registration. Then you register and it left an application in your tabs. It also asks who you would want to go with you or become your “shipmates” so you can send out Facebook invites that place is on those peoples Facebook Pages. So one person could register and now you have all of those persons Facebook friends seeing these images on news feeds and walls.

Bud Light was making themselves very visible to anyone who had Facebook and drank Bud Light or would like to go on this cruise. They would swarm your Facebook feed and before you knew it you were registered.

It was a good social media campaign because it was attractive to a large part of the Facebook demographic.  Bud Light also did a great job of not spamming too much so it wouldn’t get deleted off my Facebook like most other company’s apps.  But the relevance they created on Facebook and the buzz between friends was there which made it a very effective campaign. Many of my friends did register once they received my link just as I first received it. So even though I did not win the all-inclusive cruise and private concert nor did my friends a Grand Prize was given to Bud Light by being able to advertise all over our Facebook walls.



2 Comments leave one →
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