Skip to content

Bud Light’s Facebook Paradise

October 25, 2011

 

 

 

 

 

Bud Light is taking over you and your buds Facebook feeds and pages. In the last Bud Light Social Media campaign you could register on Facebook for the Port Paradise 4 Contest. Bud Light would put the application on the page after registration but as you finished you could go back and realize the footprints they left on the page. So the takeover starts whenever you saw an ad for it on television, on a website, on packaging or most likely on someone else’s Facebook.

First you must like Bud Light’s Fan Page before being able to even start registration. Then you register and it left an application in your tabs. It also asks who you would want to go with you or become your “shipmates” so you can send out Facebook invites that place is on those peoples Facebook Pages. So one person could register and now you have all of those persons Facebook friends seeing these images on news feeds and walls.

Bud Light was making themselves very visible to anyone who had Facebook and drank Bud Light or would like to go on this cruise. They would swarm your Facebook feed and before you knew it you were registered.

It was a good social media campaign because it was attractive to a large part of the Facebook demographic.  Bud Light also did a great job of not spamming too much so it wouldn’t get deleted off my Facebook like most other company’s apps.  But the relevance they created on Facebook and the buzz between friends was there which made it a very effective campaign. Many of my friends did register once they received my link just as I first received it. So even though I did not win the all-inclusive cruise and private concert nor did my friends a Grand Prize was given to Bud Light by being able to advertise all over our Facebook walls.

 

 

Advertisements
2 Comments leave one →
  1. January 3, 2013 2:50 am

    Unquestionably imagine that which you stated. Your favorite justification appeared to
    be on the net the easiest thing to take into account of. I say to you,
    I definitely get annoyed whilst other folks consider concerns that they
    just don’t realize about. You managed to hit the nail upon the top as well as defined out the whole thing without having side effect , folks can take a signal. Will probably be again to get more. Thank you

  2. June 1, 2014 9:59 am

    You could definitely see your skills in the work you write.
    The arena hopes for more passionate writers like you who aren’t afraid to
    say how they believe. All the time follow your heart.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: