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Sprint: Ready to buy an iPhone with Fast Unlimited data? Think Again….

October 29, 2011

Sprint, the nation’s third largest network, is now trying to stay ahead of the game as customer growth improved ahead of the company getting the Apple iPhone 4S.  Their catch? Offering an unlimited data plan at blazing speed.  This campaign move has been on the move for a few months now. They’ve slowly started introducing their new 4G network, which claims to achieve double the 3G speeds. The average 4G download speed is 3 – 6 Mbps.

The company has attempted to use  their YouTube channel  to showcase the move into 4G, with a series of videos showcasing the new service in big markets like NY and L.A. They have named the video series “Wiring Up 4G” and they try show how this new service work in major markets.

So far this has been a pretty succesful move for Sprint, since Verizon and AT&T no longer offer unlimited data plans. This makes the yellow giant stand out in the new 4G and now the iPhone market, which brings us to an important dilemma.

 The iPhone 4S has been out for just over a week and there is already A LOT of customers complaining about the networks slow data speeds.  It seems to be a nationwide problem that has caused wide-spread pandemonium. The carrier’s support forums have been filled with complaints of slow data speeds, leading some customers to consider returning the device immediately.  In fact, there is over  a 70-plus page threat on iPhone 4S data dilemmas.

There are over 400+ articles and blogs circulating around the internet, detailing all the of Sprint’s data woes.  It has been chaos unleashed for the company. This is completely crushing their entire campaign of blazing unlimited 4G data.

Sprint is not taking all this bashing this sitting down. They have step up to the plate and smartly utilized their  social networks and blogs to address the issue and get the ball rolling. They recently released this statement across various media platforms:

“Overall, iPhone performance on the Sprint network is consistent with our expectations and the rest of our high-end portfolio. Sprint also did bench-marking of Sprint’s iPhone against competitor’s iPhones and the testing showed little to no performance difference. We are seeing a very low return rate for this device but we are watching the reports of speed issues very closely. We do see opportunities to optimize performance, specifically in high network capacity areas. We see this as typical optimization work and do not have any specific area of concern. Sprint is committed to providing the best possible experience for our customers. We are listening to our customers and working closely with our partners at Apple to ensure optimal performance of iPhone devices on our network.”


Sprint has been utilizing Twitter to communicate with customers and keeping the panic down. They are also constantly posting new information and articles about the iPhone and releasing  iPhone videos on YouTube.

Overall, Sprint has been building their “the best unlimited data plan” campaign for a while now and establishing themselves as a leader provider in data services. They have done a great job and their “Everything Data Plan” commercial has proven been succesful.

Do you think this iPhone fiasco will hurt the company?

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